In recent years, the focus of Federal health policy has begun to place greater emphasis on disease prevention – that is, ensuring that all older adults consume diets that are consistent with the public health recommendations in the Dietary Guidelines for Americans and in the Food Guide Pyramid. Increasing access to affordable, local fruits and vegetables through a specifically designed Seniors Farmers’ Market would increase daily consumption of nutrients that our seniors are so plainly deficient in.

 

The USDA calls for “Aggressive nutrition promotion programs that need to be built into the food assistance and nutrition programs to increase the likelihood of sustained effectiveness.” Master’s Table Farm Market pilot project is a new paradigm of education weaving social marketing and attention to behavioral economics into the development of nutrition promotion programming.